LOS ANGELES, CA - Since 2019, Crooks & Castles, which is under the umbrella of MLG Brands, and Death Row Records have collaborated on multiple, successful collections spanning from clothing to accessories. The fusion of the two LA heritage brands formed an instantly recognizable lifestyle collection, blending streetwear with hip-hop culture to bring customers fresh new designs, while paying homage to their roots. The iconic label, Death Row Records, saw a revival in February 2022 when it was acquired by one of its original members; Snoop Dogg, who celebrated the acquisition with the release of his 20th studio album, B.O.D.R. (Bacc on Death Row).
Now, with Snoop Dogg at the reins, he and Death Row Records have officially partnered with Crooks & Castles.
The partnership leverages the creativity and innovation of Crooks & Castles, Death Row Records and Snoop Dogg, to continue to bring customers and fans premium streetwear. As well as expanding on their already successful apparel collections. Through this new partnership, the iconic brands will branch out into new categories and bring customers a wider array of products, which will be sold at Snoop Dogg’s store in Inglewood, Snoop Dogg’s Clothing, and online at www.snoopermarket.com and www.crooksncastles.com.
Crooks & Castles will be designing and producing, in collaboration with its new partners, two new lines; Death Row Records Apparel and Snoop Dogg’s Apparel, which will feature full lifestyle collections.
Steven Nadler, the CEO of Crooks & Castles, said that he was “incredibly excited to officially announce this partnership with Snoop Dogg and Death Row Records. From a creative perspective, the idea to partner up was obvious. Crooks & Castles x Death Row Records has always been incredibly well received by our customers, so when Snoop Dogg acquired the label, we saw it as the perfect opportunity to build this long term, multi-faceted partnership.”
“I’m excited about the next phase of our partnership with Crooks & Castles that will bring our vision for the Death Row Records Clothing and Snoop Dogg Clothing to the next level,” said Snoop Dogg. “As I lead Death Row Records into a new chapter through new music, Web 3.0 and innovative partnerships, Crooks & Castles is a critical piece of the puzzle to the expansion of Death Row Records to fans around the globe.”
The new product lines, born from this partnership, will be available in the coming months at crookncastles.com, snoopermarket.com, as well as select retail stores.
About Crooks & Castles: Born in Los Angeles, California in 2002, Crooks & Castles represents the heart and soul of street culture and has seen expansive growth in its 20 years as a leader of street style and the streetwear movement.
About Death Row Records: Founded in 1991, Death Row Records changed music, culture and shaped the narrative for West Coast Music. The Los Angeles-based company, Death Row Records has been home to a number of the most historic names in Hip Hop. In February 2022, Entertainment Icon Snoop Dogg acquired the Death Row Records Brand, which was also the artist’s debut label. Under Snoop Dogg’s historic ownership, he is leading the charge in the next chapter of Death Row with new partnerships, Web 3.0 and new artists and offerings.
About Snoop Dogg: An entertainment industry mogul, Snoop Dogg has reigned for nearly three decades as an unparalleled force who has raised the bar as a globally recognized innovator. Snoop Dogg is an American rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman and icon. In addition to his extensive work in music, Snoop Dogg is a serial entrepreneur with endeavors in Web 3.0 tech, entertainment, lifestyle, global consumer brands, food/beverage, and cannabis industries.