The Christopher Natalio foundation seeks to raise awareness for the organization through various efforts including but not limited to; collaborative products with the Crooks and Castles brand and other like-minded companies, fundraising events, and community participation to generate resources and funds aimed at furthering Chris' son C.J. "Undersiege" Natalio's college education as well as alleviating the family's financial burden. In addition, future college scholarships for deserving students will be created through the foundation in conjunction with the Crooks and Castles brand.